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The Franchise & Business Opportunity Expo
Sacramento Convention Center
June 23 & 24, 2012
$10 Admission
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Scheduled Speakers
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“How to Franchise Your Business”
Presented by John Siebert,
Senior Consultant and CFE, iFranchise Group, Inc.
Franchising is the most dynamic method of expanding a business in the 21st Century. Yet, not all of those that venture upon this strategy will find that to be a "road to riches." Business owners should gain a thorough understanding of what is involved in franchising in terms of franchise law, resources, costs, and personnel. While your business may be ready to franchise, there may be legal, financial, operational, or resources barriers that should be overcome before proceeding with this strategy.
Assuming that you have a franchisable business and the resources necessary to succeed, your next step should be to determine if franchising is the best strategy based on your own personal goals and objectives.
This session will include a series of 12 predictive criteria that assess the readiness of a company for franchising:
- Credibility – To sell franchises, a company must first be credible in the eyes of its prospective franchisees.
- Differentiation – In addition to credibility, a franchise organization must be adequately differentiated from its franchised competitors.
- Transferability of knowledge – The next criteria of franchisability is the ability to teach a system to others.
- Adaptability – Next, measure how well a concept can be adapted from one market to the next.
- Refined and successful prototype operations – A refined prototype is necessary to demonstrate that the system is proven, and is generally instrumental in the training of franchisees.
- Documented systems – All successful businesses have systems. But in order to be franchisable, these systems must be documented in a manner that communicates them effectively to franchisees.
- Affordability – Affordability merely reflects a prospective franchisee’s ability to pay for the franchise in question.
- Return on Investment – This is the real acid test of franchisability.
- Market trends and conditions – While not an indicator of franchisability as much as a general indicator of the success of any business, these trends are key to long-term planning.
- Capital – While franchising is a low-cost means of expanding a business, it is not a "no cost" means of expansion.
- Commitment to relationships – Successful franchisors focus on building long-term relationships with their franchisees that are mutually rewarding.
- Strength of management – Finally, the single most important aspect contributing to the success of any franchise program is the strength of its management.
Three takeaways the audience can utilize immediately in their organization:
- Overview and definition of franchising.
- Why do businesses franchise?
- Is your business franchisable, and the proper steps to take.
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Jess Rodriguez
Jess C. Rodriguez is the author of Hispanic Profiles of Victory. a book that interviews Latinos that succeded against adversity and not only explains how they did it, but provides details from notes that he compiled over a twenty-one year span that included over one thousand interviews.
By using the principles and life skills utilized by the victorious individuals profiled,you can succeed in any venture you pursue.
Jess is a graduate of the California State University, Fresno; School of Journalism and Mass Communications. During the years he published Hispanic Profiles Magazine, he and his wife Martha were presented with letters of commendation and congratulations from both Democratic Governor Gray Davis and Republican Governor Pete Wilson.
Get your autographed copy of his new book, Hispanic Profiles of Victory, after his seminar. |
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Carol Costello
Author of The Soul of Selling
Carol Costello is a master sales coach and the author of The
Soul of Selling: How to Achieve Extraordinary Results with
Remarkable Ease (and not lose your soul in the process).
She offers six simple, powerful tools to get the sales results
you choose—with ease, in the spirit of service, and in
a way that feeds your soul.
Learn how to:
- Guarantee your results, every time, in a way that is easy,
fun, and shapes you into the person you have always wanted
to be
- Respect and appreciate everyone with whom you speak
- Sell based on personal values, authentic relationships,
and real contribution—so that you feel good about what
you are doing
- “Sell yourself” with ease, confidence and grace
- Handle objections, and even rejection, in a way that honors
everyone
- Let go of negative beliefs about selling, and find the
core of your passion
Carol developed the Soul of Selling method to bring more meaning
and enjoyment to the extraordinary results she produced as
Sales Director for three vital start-up companies over her
30-year career.
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 Ken Tarlow
Ken Tarlow is the president of Tarlow Design LLC, a full service product development company in the San Francisco area. With 35 years experience in all phases of consumer product design, Tarlow has developed over 400 products worth over 1 billion dollars in retail sales.
Ken has developed products for individual entrepreneurs as well as for major corporations including Matel, Ronco, Casblanca Fan Company and Sharper Image. As an inventor and co-inventor, Tarlow has been awarded more than 80 US patents. He is the author of “Mind to Money”, a guide on how to take your product idea from concept to store shelf. Ken will be able to answer all your questions about the product development process in a down to earth way to help you make money from your great new product idea. |
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Past Speakers Have Included: |
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Allen Fahden
Allen Fahden is an author, speaker, and co-creator
of the 400,000 best-selling Team Dimensions Profile. Allen
also wrote several chapters for the best-selling The
One Minute Millionaire by Chicken
Soup for the Soul co-author, Mark Victor
Hansen. Allen has spent more than two decades working
with Fortune 500 businesses to increase sales, efficiency,
and morale.
Fahden's hilarious speeches and books reveal the
secrets to why teams and innovation are so frustrating. • Boost
productivity by 500-800% • Connect to your strengths. • Produce
better results. • Free yourself from the work you
hate.
Fahden has worked with such celebrity business owners as
Paul McCartney and Bill Murray. Allen has been featured by
People Magazine, ABC News, BBC TV, and countless television
and radio broadcasts, as well as syndicated and local print
media across the U.S.
The innovation and team techniques featured in Allen's work
have resulted from years of developing ways to create new ideas
that will sell to both clients and the market. His experience
in the field includes presiding over his own award-winning
advertising agency, as well as serving as Vice-president and
Creative Director of D'Arcy, Masius, Benton, and Bowles, and
as Senior Writer for accounts such as Levi's at Foote, Cone,
and Belding in San Francisco.
Over 30 years working with teams as corporate executive and
as a trainer in Edwards Deming's Quality processes, Allen identified
an understanding of people's strengths that allows them to
triple their performance in the beginning creating, planning
and decision stages. By appreciating what a team member can
do, and not expecting them to do what they can't, he has freed
people to transform their work, relationships and purpose.
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Cheryl Broussard
Bio info coming soon. |
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Edwin Edebiri, MBA
How do you manage your time when you are finally your own
boss?
How do you manage your time when all the structure,
control and limits you have worked within all these years are
no longer there? What about all the “free time” you
and others think you have?
Edwin Edebiri, MBA, is a master time manager
and creator of the Monthly Activity Planner (MAP), a tool used
by home business owners and telecommuters nationwide. He
will identify obstacles you will face working from home and
show you how to overcome them.
- Edwin has over 20 years experience in providing individuals
and business owners hands-on training in networking, goal
setting and time management.
- He holds an MBA with honors from Embry Riddle Aeronautics
University in Daytona Beach.
- Well recognized Speaker & Consultant for Fortune
100 & 500 Companies.
- Author & Developer of Home Based Business System, “Succeeding
in Your Home Based Business”, which has empowered
many to their full potential.
www.firstclassbenefits.com
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Ted DeLong
Let Ted DeLong show you the pros and cons of many business ventures, and put you on the right path to good decision-making as to whatever business or investment you might be thinking about. Look at his credentials!
- Masters Degree in Finance and Management
- Senior President and National Sales Director for Primamerica
- Vice Presidentof Surety Life
- Founder of Estate Planning company and four others.
- Raised millions for business ventures.
- Has made millions.
- Director for American Express Barter venture and
- President of various barter businesses.
- Owner of several franchises.
- Author of Keys to Riches in Estate Planning, and
- owner of his own publishing company.
Learn from a guy who's done it all...successfully!
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